Rachel Leroy 
The Private Haute Couture is a new high-end fashion brand just lunched in UAE. They come with an interesting idea: all their luxury items comes fitted with its own anti-theft alarm.
The technology consist of a credit card size device that Private Haute Couture include inside each of their products. When you need protection you can activate the device inside the jacket by pressing a switch. The device connects immediately to you mobile phone. You can set the distance you want to be notified once your item is removed from the secured area. 3 levels are available: close, medium and far. this lets you know instantly if you forgot the item or if someone is walking away with it. Your mobile phone alerts you with a ring.
Private Haute Couture provide Private Label bearing your name service so you can design and name your own luxury products.
Private Haute Couture luxury items includes jackets for men and women, bags, travel bags, shoes, belts, jewelry and accessories in exotic skins leathers with gold, diamonds, precious and semi-precious stones.
