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BMW Open The First Paris Brand Store

BMW Paris Brand Store

BMW open its new Brand Store in Paris, located on Avenue George V.

BMW  Paris Brand Store

“The world of retail has changed significantly – customer behaviour, needs and expectations have changed, as well as communication technology. We will now build upon our strengths and implement a comprehensive programme named Future Retail. This will entail a whole range of initiatives and tools designed to enhance the customer experience and to set new standards for retail in the automotive industry and beyond.” said Ian Robertson of BMW.

VIA www.superyachts.com

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Written by David Marin

David Marin is a freelancer, online journal editor. He is our expert for expensive cars and luxury yachts. David is a former engineer, and lives on near Monte Carlo where he leads a very simple life.

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