David Marin
BMW open its new Brand Store in Paris, located on Avenue George V.
“The world of retail has changed significantly – customer behaviour, needs and expectations have changed, as well as communication technology. We will now build upon our strengths and implement a comprehensive programme named Future Retail. This will entail a whole range of initiatives and tools designed to enhance the customer experience and to set new standards for retail in the automotive industry and beyond.” said Ian Robertson of BMW.
